AI has fundamentally changed how people search for information. Today, customer journeys begin not with keywords but with questions. Consumers expect answers across various channels—search, chat, and voice—in multiple languages, and AI delivers by recommending the most relevant content based on search intent.
In this "Ask AI" era, a website that cannot respond to consumer questions risks losing its value. Optimizing content for AI-driven searches has become an essential priority that can no longer be overlooked.
Collections harnesses this shift to help businesses capture global potential customers. By enabling multilingual content management and AI-powered assistance, it accelerates website globalization. Moving forward, it will continue to evolve as a CMS that aligns with the advancements in AI-driven search.
What makes content valuable to the reader? This is the question that guided our thinking.
Content should be short, direct, and easy to understand in the reader's native language. This is content that both people and AI desire.
Adapting to the changing landscape of information search also leads to higher content quality.
"Delivering better content to readers" is the driving force behind everything we do.
